Here is this weeks issue with 5 top articles that will help you reduce cart abandonment and improve checkout usability for your customers. Thanks for reading.
All the effort you’ve gone to, honing your traffic, optimizing your funnel, testing different offers and pricing, and perfecting your theme and just about 7 out of every 10 people are going to fall short at the last hurdle. Crushing I know…
But it doesn’t have to be this way, according to Barilliance, 63% of abandoned carts are potentially recoverable with a series of well-executed cart recovery emails.
To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-commerce life.
However, you can increase conversion rates on your checkout page by helping to give your shopper everything they need to make an informed, confident decision.
Use this helpful checklist to help you optimize your checkout page for higher conversion rates.
When it comes to cart abandonment, there definitely isn’t any one-size-fits-all solution.
A certain campaign that recovers one visitor may not be appealing to another. This is why most abandoned cart emails get ignored because they’re sent in bulk without even considering what the abandoned visitor was really after.
The only way of sending effective and personalized emails is possible when you know the EXACT POINTS where the visitor left your site.
The higher the number of tracking points in your site, the better your chances at recovering abandoned carts.
Input masks can help users enter data in restricted inputs, but there are many details to get right to ensure input masks work well for users.
Furthermore, during testing, a proportion of test subjects hesitated before they entered their data, as they worried that they would type it in a format the site wouldn’t validate.
We took the liberty of doing the hard work for you: collecting the most creative cart abandonment emails right now on the web.
In our quest to make your cart abandonment emails even more interactive, we came up with a way to give your subscribers more by doing less.